1992 Is Back By Popular Demand w/ ECHO Unlimited
06/21/2012 § Leave a comment
Sponsoring the return of 1992 is a good look, so it’s interesting to see Ecko on the bill. I can’t say I care for anything Ecko…but I can’t deny how influential the brand was.
In its infancy it was called ECHO and it was arguably kind of cool.
I vividly remember how hard the HOOD embraced Stussy in the early 90’s, even rocking watered down versions by competitors Yaga & Mossimo.
Debuting in 1993, ECHO rode the wave of momentum Stussy had. In the beginning Echo’s shirts and hats had raw graphics with a very STUSSY meets CONART aesthetic.
It seemed to be specifically aimed at the Underground Hip Hop subculture of the NY/NJ metropolitan area it originated from.
“Trail tested from Newark to New Rochelle”
As the brand grew their outer-wear started to reference the popular outdoor tech brands Helly Hansen & The North Face.
Newark’s Red Man rocking Helly Hansen from 1992-93 in an old Source Mag spread.
Hang-tag 90’s sticker and the matching shirt from my archive.
Ironically, the company was sued for copy right infringement shortly after this graphic was produced forcing the name change to ECKO UNLIMITED.